Erica Lubetkin an associate medical professor in the Department of Community Health and Social Medicine at the CUNY School of Medicine. Her background is in neuroscience (B.S.), internal medicine (M.D.) and public health (M.P.H./health policy and management, effectiveness and outcomes). The majority of her research has examined the performance of patient-reported outcome measures, and she has a strong track-record in measuring health-related quality of life and quantifying the burden of disease due to chronic diseases and health risk behaviors. She also have worked on numerous projects assessing cancer risk beliefs, patient activation, and health literacy in inner-city primary care patients. In terms of teaching, she is the course director for Evidence-Based Medicine, a longitudinal first- and second-year medical student course.